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The international image campain – Bayer: Science For A Better Life
TV-Spot 3 SPOT 3 (0:30 min.)
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Developing Materials + Increasing SafetyDeveloping Materials + Increasing Safety
Plastics now account for around 20 percent of the materials used in the average motor car – more than twice the amount in 1990. Plastic glazing increases safety, bumpers made of energy-absorbing polyurethanes protect both pedestrians and vehicle occupants. Find out here why the automotive future belongs to plastics.
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Klaus Werner Huland - Story: PolyurethanesKlaus Werner Huland on the ability of polyurethanes to absorb energy
Last update: August 19, 2009
Konzeption - Welche Idee steht hinter der neuen Imagekampagne? TV-Spot 1 - 112Kbit/s TV-Spot 1 - 288 Kbit/s TV-Spot 2 - 112Kbit/s TV-Spot 2 - 288Kbit/s