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Sponsoring Sports – Inspiring People
Bayer products and services enhance people's lives. However, improving people's quality of life is not solely a question of technological progress. How people interact with others and care for themselves are just as important. Bayer is also tackling these issues through its widespread social commitment. This has been the case since the company was first founded and is part of the company's philosophy to this day. Bayer sees itself as a "corporate citizen," a company whose actions are ethically responsible and one that is aware of the social significance of its activities.
One of Bayer's most important commitments is to sports, as this also meets the company's objective of improving people's health. Numerous studies have shown that people who are involved in sports are healthier than those who are not. High blood pressure and other diseases associated with modern-day living are rarely found in sports enthusiasts.
This is a further incentive for Bayer to continue its promotion of all levels of sport: top-level professional sport because exceptional performances always fascinate and motivate people; recreational sport because non-professional sporting activities always carry health benefits, and disabled sports because, despite the athletes' physical limitations, participation in sports leads to a real sense of achievement. And naturally sports for kids, because we all have a special responsibility to future generations.
Bayer has been supporting sport for more than a hundred years. 50,000 members make use of the facilities we offer in 27 Bayer sports clubs. They know that sports are fun. And they also know that participation in sports is one of the best ways of preventing illness.
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