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Five TV commercials and a Mood film describe Bayer’s new business focus and what "Science For A Better Life" actually means for mankind. Multi-award-winning director Jürgen Bollmeyer took on the challenge of depicting this on screen and came up with a brilliant solution. His vignette ads show the various areas where Bayer is active. And they focus in particular on the importance of the company's products and developments for every single one of us.
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